Reservoir’s Popeye watch pays homage to a cartoon icon
This Popeye watch shows Reservoir and LabelNoir’s collaborative muscle
The Reservoir X LabelNoir x Popeye watch makes an offbeat choice, a collaboration between the two brands in which the cartoon icon rules.
A case crafted from titanium is the perfect foil for Popeye’s famous strength and swagger, with his painted form presiding over the dial. ‘As we initiated with [the Belgian comic strip characters] Blake & Mortimer, the animation generated by the 240° retrograde minute hand works particularly well with the world of comics and makes the characters very... lively,’ says founder and CEO of Reservoir, François Moreau. ‘This is particularly the case with Popeye whose virile and assumed energy comes out very well with the evolution of the arm over the minutes and its instantaneous return at the end of the hour!’
Popeye watch: full of strong points
For founder of LabelNoir and watchmaker Emmanuel Curti, the collaboration was a natural one. ‘A meeting between two enthusiasts is often enough to give rise to ideas, desires, and new challenges. This is what happened with Francois Moreau, the idea of a collaboration between our two houses was obvious to create new emotions through this limited edition. Watchmaking customs are changing rapidly; collaborations between watch brands point to a trend which we must succeed in surfing.’
The watch nods to signature Reservoir design codes, from the gently curving lugs to the pattern on the crown. ‘Popeye is a very popular character around the world and embodies boldness and determination, what we call “Make it Bold” at Reservoir,’ adds Moreau. ‘He is also a trans-generational comic strip hero, and I am struck by the enthusiasm he arouses among very young people and seniors alike. The universe of Popeye is very rich, and we have already thought about extending the range with the creation of a new series inspired by the world of the famous sailor... Why not an Olive Oil one day?’
£4,350, available from jurawatches.co.uk
Hannah Silver joined Wallpaper* in 2019 to work on watches and jewellery. Now, as well as her role as watches and jewellery editor, she writes widely across all areas including on art, architecture, fashion and design. As well as offbeat design trends and in-depth profiles, Hannah is interested in the quirks of what makes for a digital success story.
-
Svenskt Tenn gets a summer makeover courtesy of Margherita Missoni
At Svenskt Tenn, Margherita Missoni curates 'A postcard from Italy,' a summer takeover of the Stockholm gallery (until 27 August 2023), as well as special edition pieces
By Rosa Bertoli • Published
-
Carlotta is a London homage to 1980s Italian-American cooking
Carlotta is bringing all the chintz and meatballs of the best Italian-American restaurants to London's Marylebone
By Mary Cleary • Published
-
A show on British cooling towers explores these sculptural giants
'British Cooling Towers - Sculptural Giants' is a new exhibition created by Twentieth Century Society (C20 Society) and Margaret Howell, presented during the London Festival of Architecture 2023
By Ellie Stathaki • Published